Avoid The Celebrity Brand Wagon

For any business, it is expensive to gain new customers and relatively inexpensive to retain existing ones, especially when the existing customers are satisfied or happy with the brand. Return on Investment or brand ROI is a measure of how much a company can profit from the utilization of a brand when promoting its services or products. These can really be grouped into three: brand perception, brand monetary value, and brand brand asset valuator model operation as it pertains to brand key performance indicators and brand measurements. The brand measurements can be classified in three categories: Brand perception, Brand functionality, and Brand monetary worth.


Consumer knowledge of the brand is a powerful motivation for the customer to consider buying the brand product. Consumer comprehension is all about brand recognition, pertaining to the customer's ability to differentiate your brand from other brands in the competitive marketplace. Brand strength pertains to secure the brand is in the marketplace amidst its rivalry. Credibility pertains to how dependable the brand is, as well as how powerful the process of brand marketing is. Relevance pertains to how modern the brand is at the moment, together with how successful it's in exciting emotions in customers.


Brand has a clearly identifiable monetary worth communicated in the cost connected with a particular brand. The brand equity is a fusion of the capitalized value of the consumer's trust in the brand and its future sales volume possible (commercial exploitability of the brand).

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